Future of Voice Search and SEO: Things to Know in 2023
The increasing adoption of smart speakers and virtual assistants like Alexa, Google Assistant, and Siri has driven the rise of voice search. It’s a convenient, hands-free way to get answers to questions and shows no signs of slowing down. According to a report by OC&C Strategy Consultants, the use of voice assistants is expected to reach 8 billion by 2023.
Voice search is rapidly becoming the preferred method of searching for information online, especially for mobile users who are on the go. By 2023, 8 out of 10 searches are expected to be made through voice commands. With such a significant shift in search behavior, businesses must start adapting their SEO strategies to optimize for voice search.
One of the key differences between traditional search and voice search is how people phrase their queries. Voice searches tend to be more conversational and longer-tailed than text-based searches, often including questions and natural language queries. Businesses need to start creating content that answers specific questions and provides in-depth information on topics related to their industry.
The rise of virtual assistants and smart speakers, such as Amazon Alexa, Google Home, and Apple HomePod, is another important factor to consider. These devices are becoming increasingly popular and changing how people interact with technology. It’s essential for businesses to optimize their content for voice search and virtual assistants, including using schema markup to provide structured data, optimizing for featured snippets, and ensuring that their website is mobile-friendly and easy to navigate.
How Voice Search Impacts SEO
SEO will be significantly impacted by voice search, and businesses must adapt to this changing landscape to stay ahead of the curve. Here are some ways voice search will impact SEO in 2023 and beyond:
Using Conversational Keywords
Voice search queries are more conversational in nature than text-based queries. People tend to ask voice assistants questions in a conversational tone, which requires a different approach to keyword research and optimization. To optimize for voice search, businesses need to focus on using natural language and long-tail keywords.
Local SEO Becomes More Critical
Local SEO will become even more critical in the future of voice search. When people use voice search, they often ask for businesses or services nearby. Businesses must have a strong local presence online and optimize their content for local keywords.
To optimize for local SEO, businesses need to claim their Google My Business listing and ensure that their business information is accurate and up-to-date. They should also focus on building local backlinks and creating relevant content for their local audience.
Prioritizing Featured Snippets
Featured snippets will become even more critical in the future of voice search. When people use voice search, they typically only receive one answer. Therefore, businesses that want to be featured in voice search results need to optimize their content for featured snippets.
A featured snippet is a summary of the content that appears at the top of the search results page. It provides a concise answer to the user’s query and is usually displayed in a box. Businesses can optimize their content for featured snippets by providing clear and concise answers to commonly asked questions in their industry.
Emphasizing User Experience
User experience is key to success in voice search. Businesses must ensure that their website is mobile-friendly, fast-loading, and easy to navigate to provide a seamless experience for users who are searching with voice.
In addition to optimizing their website, businesses can also focus on creating content that is optimized for voice search. This means creating content that is easy to read and understand, using headings and subheadings to break up the text, and incorporating visual elements like images and videos.
In conclusion, the rise of voice search is rapidly changing the way people search for information online, and businesses must adapt their SEO strategies to optimize for this shift. By focusing on conversational keywords, improving local SEO, aiming for featured snippets, and prioritizing user experience, businesses can stay ahead of the curve and ensure they are visible to the growing number of users who are searching with voice. As natural language processing and artificial intelligence continue to evolve, they’re likely to have a significant impact on SEO and the way businesses approach digital marketing. By staying up-to-date with the latest trends and adapting their strategies accordingly, businesses can stay ahead of the curve and effectively reach their target audience in the years to come. If you need to know more about Chat Gpt and its impact you can click here.